…Apple is far better at disclosing the important details that customers and shareholders want to know. For example, when Apple talks about selling phones, they talk about the actual number of units sold — not the number shipped, the number ordered by retailers, or the number they think they might produce.
In addition, Apple is very clear about communicating important product *features*, as opposed to unimportant product *specifications*. It’s far more important to know that the the new iPhone will let you check football scores with Siri and play Real Racing 3, than it is for Samsung to let you know that the SGS3 has a quad-core 1.4 GHz Exynos processor with 1 GB of RAM. Apple sometimes shares info like that (the magic of the A6 processor), but doesn’t lean too heavily on meaningless specs, and prefers to communicate concrete tasks and features.
(Source: splatf.com)blog comments powered by Disqus